_arsenal fc
lightning legend

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art direction

nobody knows why Arsenal have had lightning bolts on their kits since they appeared on the iconic ones of the 1990’s.

it’s the stuff of ‘Lightning Legend’. an ode to the 90’s era, reminiscent of classic class photos, capturing the essence of bygone times.

we’re transported back to a more rousing time, where we celebrate the iconic lightning bolt infused merchandise of the Arsenal Retro Collection.

the downpour of Lightning Legend is seemingly endless. apparently God based his design for lightning bolts on Arsenal’s shirts. and once, during a particularly grey ‘one-nil to the Arsenal’ at Highbury the Library, even the thunder didn’t clap.